There is no shortage of aesthetic and cosmetic clinics out there, which is great news for clients who have the freedom to shop around and choose the best treatment provider for them. However, it can make it difficult for clinics to stand out and make a statement, especially when competitor clinics are targeting the same people. Luckily, using the power of Facebook advertising can be a game changer for your clinic. In this blog, we have taken a look at Facebook advertising, and how you can use the platform to boost your aesthetic clinic’s marketing strategy.
Why Advertise Your Clinic on Facebook?
There are a variety of ways to advertise your clinic online, but Facebook is certainly one of the most popular. With its huge number of users and ever-increasing popularity, Facebook offers a targeted and cost effective way for an aesthetic clinic to reach potential clients. A lot of people make the mistake of assuming that advertising on Facebook means advertising on a global scale, which can be somewhat pointless for an aesthetic clinic with clients who live or work locally. But, this isn’t the case. With Facebook, you can target your advertising efforts to specific demographics and locations. The platform’s impressive tools allow you to connect with individuals interested in aesthetic treatments in your local area, ensuring your message reaches the right audience.
How Does it Work?
Facebook advertising operates on a bidding system, which allows you to spend as much or as little as you can on the campaign. You compete for advertising space against other businesses – those who are targeting the same keywords and audience as you – and the cost is influenced by various factors, such as audience targeting, ad placement, keyword popularity and the objective of the campaign. It’s important to understand these factors to ensure that you are getting the most out of your budget. Unsurprisingly, popular audiences and keywords tend to cost more.
What Does it Cost?
There isn’t a ‘one size fits all’ cost for Facebook advertising, which is one of the huge benefits of marketing your aesthetic clinic in this way. The cost of Facebook advertising varies based on factors such as the competitiveness of your target audience, your chosen ad format, keyword popularity and campaign objectives. With various budgeting options available, you have the flexibility to choose a pricing model that aligns with your goals and finances.
How to Advertise Your Aesthetics Clinic on Facebook
There is a lot that goes into advertising your aesthetic clinic on Facebook, but it’s not as complicated as many people assume it to be. Once you understand how Facebook advertising works, it’s a relatively straightforward way of spreading the word about who you are and what you do.
Decide Exactly What You Want to Achieve
Before you start advertising your aesthetics clinic on Facebook, you need to decide exactly what you want to achieve. Take the time to clearly define your advertising goals – this could be increasing brand awareness, driving website visits or generating more leads – and ensure that everyone is on the same page. You can then align your objectives with specific metrics, which guide your campaign strategy and keep you on track.
Understand the Different Ways to Advertise on Facebook
As Facebook is a dynamic and innovative platform, there are different ways to advertise. This means that you don’t need to fit a mould or do what everyone else is doing, and you can advertise in a way that works for your clinic. Facebook offers various ad formats – such as image ads, video ads, carousel ads and more – and you can pick the formats that your audience is most likely to engage with. Familiarise yourself with these options and choose the ad type that best showcases your clinic’s offerings, and does so in a way that your clients are going to pay attention to.
Starting Your First Campaign
As is the case with any form of advertising, getting started can be daunting at first, especially if you haven’t used Facebook advertising before. This is why it’s best to set up your first campaign through Facebook’s advertising management system, which will guide you through the various steps. Remember to define your target audience, budget and schedule before doing anything else, as this will ensure that your campaign will be seen by the right people and at the right time, without blowing too much of your budget at once. Create compelling ad copy and visuals that resonate with your audience, emphasising the unique aspects of your aesthetic clinic.
So, Should You Advertise Your Aesthetic Clinic on Facebook?
When it comes to advertising your aesthetic clinic, it’s always worth giving Facebook a go.
Facebook advertising is a powerful platform that showcases your aesthetic clinic to a targeted audience, leading to increased brand visibility and engagement. With strategic planning and a clear understanding of your objectives, Facebook advertising can be a valuable asset in your marketing toolkit. Of course, a lot of aesthetic clinics hand Facebook advertising over to a team of professionals, especially those who aren’t familiar with the platform. This enables you to benefit from Facebook advertising, without the risk of a campaign being set up incorrectly.
At PlasmaPen, we know how difficult it can be for aesthetic clinics to stand out from competitors, but highlighting innovative technology and treatment options can make a huge difference. With PlasmaPen technology, you can provide a wide range of impressive services, going above and beyond what many cosmetic clinics are able to offer. Using Facebook, you can advertise various PlasmaPan treatments, knowing that your clients are going to be paying attention. Contact us today to find out more about the benefits of PlasmaPen.
